Hand Picked Links for Business Optimization Attendees #optsum
- How SMBs Can Start Using Facebook Places Now
- Gowalla NJ Nets Case Study
- Foursquare’s Starbucks
Mistake: Five Ways Foursquare Advertising Is Getting Less Interesting
This is a really good post about how Foursquare’s deals could be improved. - Is Geo-Local the Answer to the Local Advertising Quandary?
I like how this post mentions the decline of the ‘Yellow Pages’ model and how new LBS tools may be the new answer to the local advertising question. - Three Best Ways to Use
Location-Based Social Media
We’ve heard this before, but today we are hearing it from The Wall Street Journal. - Beyond the Checkin: Where Location-Based Social Networks Should Go Next
- Why We Check In: The Reasons People Use Location-Based Social Networks
- The Revenue Models of
Location
It looks at revenue models for location apps. - Geolocation Grows Despite Privacy Concerns -
emarketer
This article takes a look at geo app growth, even though the study last week pointed out it still has very low adoption. - Is TriOut a Geo Model
for All Local Media Companies?
This goes to exactly what I have been saying, and it was written by Lawrence, our friend and DoubleDutch CEO. - Washington Redskins
Tackle Foursquare
How we can best create compelling social community engagement while also identifying revenue opportunities. - Four Seasons Joins
Geo-Social Gold Rush With California Campaign
Hotel chain experimenting with LBS (Gowalla) and offering rewards for check-ins. - Study: Location-Based
Services Users are Passionate but Niche
Good look at what I’ve been saying all along, it’s still not seeing wide adoption (but we believe it will). Rewards and incentives will be key to drive the behavior. - For Advertisers, Location-Based Services "Blew Up Overnight"
- How to Make Your Location-Based App a Success: Reward People for Their Activities
- Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive Are we going after the hyperactive consumers or hyperpassive, or possibly neither (or both)?
- 5 New Ways Small Business Can Offer Location-Based Deals
- U. of Kentucky Encourages Students to Check In via Facebook
- ABI: Location-Based
Marketing To Reach $1.8B In 2015
A recent report from ABI Research reiterates findings in earlier reports, spending on LBS is projected to reach $1.8 billion by 2015. - Where are you? I like this- “the “three Rs”: reaching the right person in the right place at the right time.”
- Virgin America Rides
Loopt Taco Truck Special To Fifth Largest Revenue Day Ever
If there is still a question of whether people can be driven to certain behavior by a location based promotion, this is one answer to that question. - Foursquare’s Future Slowly Takes Shape
This post talks about Foursquare as a platform and how they feel the future of their business is around using the API. There are many new companies popping up offering LBS as a platform to build off of (SimpleGeo, Geotoko.com, LocationLabs, Fire Eagle (Yahoo), ViaPlace). This arena will continue to grow. - Technology Aside, Most
People Still Decline to Be Located
This article in the NY Times this week is about how people are still wary to use location services. - Location ROI: The
relevance of interruption
In looking at advertising, this reiterates the stat that said people do not mind ads if they are relevant, timely, mobile. - The New Geolocation
Conundrum
This is an interesting look at how the check-in is becoming mainstream (I won’t ever say I told you so, but…). :) - Expecting Something in
Return for Your Check-in Efforts?
This article points out the incentives need to be there for people to check in. - Mobile Users Prefer Coupons to Checkins
- Exclusive interview
with the AARP: How the 50+ crowd sees geolocation and social media
I thought this was an interesting perspective around geo that we haven’t looked at yet. -
Why Location-Based Social Media Needs to Get
“Passive” Aggressive
Takes a look at some different ideas around the check-in plus what the future of checkins could look like. - Mall deal gives boost
to smartphone coupons
This post looks at Shopkick which is an interesting new LBS platform much more focused on the deals and coupons side of things. - Scvngr shows that
location-based services are about having fun, not just checking in
I know we are having conversation daily about the incentives people will need to check in. This post takes a different approach and look at the ‘fun’ related to these apps. Keep in mind, as always, most people still don’t utilize any of these services. Yet. - Why I’d Use Shopkick
But Not Foursquare
The writer hits on a point that we’ve mentioned before- give me a reason to check in. Privacy is less of an issue if I am getting something important to me. - Foursquare Means
Businesses: Have you checked-in yet?
This is quite an in-depth post that came out this week. Has a lot of interesting insights (and even mentions the Gowalla/Kentucky Derby/Courier Journal promotion we did). It’s long, but worth the read! - Double-Digit Growth for Local Mobile Audience
This report just came out today- shows growth in use of local business directories by mobile phone users. - Location-Based Web Services Will Devastate Local Media Scene
- I’m quitting Foursquare and Gowalla
- Who Wants to Be the
Mayor of Pizza Hut?
Foursquare and Pizza Hut just announced new national partnership. - NAVTEQ Survey Shows Consumer Acceptance of Location-Aware Ads is on the Rise
- All Interactive Youth Marketing Will Soon Be Location-Based
- Stick a Pin in Local
Marketing
This was not the post I was going to send today, but I just noticed social media strategist and friend of Gannett Chris Brogan’s blog post today talks about the new ‘location’ trend and how local businesses are slow to jump on the band wagon. - MisoTrendy helps you find the most popular venues
- The 6 Reasons Why People Use Foursquare
- Yelp Testing “Daily Deals” Feature
- PlacePop Looks To Give
Any Business Its Own Rewards Program
As we discussed last week, loyalty programs makes a lot of sense for location apps. See how PlacePop is doing this. - Check-in w/ @TriOut at
Triangle tent during Raleigh Wide Open for chance to win
Here is a real life example how a local LBS (TriOut) is using an event, partnering with another group and offering a prize, in an attempt to increase adoption. - GeoLocal: The Rise of Consumer Location-based Services - Infographic
- Town Plans Foursquare
‘Foxhunt’
I like how the founders of this festival are trying to use Foursquare in a new way. Also click the link in this article about how the Brooklyn Museum is using Foursquare to connect with its patrons. - 6 Reasons why you
should check-in with location-based services
Some good links to additional articles and studies are listed here too. - 10 Ways Geolocation is Changing the World
- Go On Your Own “Eat
Pray Love” Journey With SCVNGR
A new promotion for a new movie, using location based app – SCVNGR. - Mining Foursquare for Golden Data
- Loopt Star: A Digital
Loyalty Card For Your iPhone
I was recently told that the future of location apps and businesses is in loyalty cards. What do you think? - Survey: Over Half of
Location-Based Services Users Fear Loss of Privacy
Although we believe Geo Location is the wave of the future, we should be aware of the issues out there that may prevent mass adoption. - 9 Offline Lead
Generation Tips for Businesses Exploring Location Based Marketing
Today’s article looks at the various ways businesses have and can market their use and connection w/social media. - How to Use Game
Mechanics to Power Your Business
Today we are going to take a look at the gaming functionality and why the check-in has become more popular as points, badges and rewards have been associated with it. - MLB At Bat Tries to Get You Out to the Ballgame
- Condé Nast Traveller
Blends Location and Augmented Reality in New iPhone Apps
Condé Nast’s travel guide apps offer an interesting spin on location. They don’t include the gaming functionality (check-ins/points, etc), but do include augmented reality and a hefty price tag. - Foursquare and IFC Team Up for Indie Tour Guide
Bliss
The author points out the gaming aspect of location based apps. - Location-based services like Foursquare lure users, money
More of jodiontheweb's geolocation links on delicious.